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What is the All Blacks Experience?

The All Blacks Experience is a new to the world tourism experience show casing the All Blacks story to the world. Based at SkyCity in Auckland the guided experience will take visitors on a journey through the making, shaping and being of the All Blacks, Black Ferns and other teams in black.

This new venture is a joint venture between New Zealand Rugby and Ngāi Tahu Tourism that fuses rugby and tourism to deliver this incredible new experience. ABEx have worked closely with a Players’ Advisory Group of Ian Jones, Ian Kirkpatrick, Sarah Hirini, Richie McCaw and Tana Umaga, alongside the NZRPA to ensure that the experience delivers on the authenticity of the story, honours the legacy of the past, and delivers an exciting compelling story of the teams in black to our visitors.

ABEx Complimentary tickets for former & current black jersey players

ABEx would like to welcome all current and former players of our teams in black (All Blacks, Black Ferns, All Black Sevens, Black Fern Sevens and Māori All Blacks) to experience the All Blacks Experience as their guest. In addition, they would also like to offer those players to bring up to five whanau and friends each year, to share in the experience.

Click on the Ticket Access image link below and follow the instructions to access complimentary tickets for players who have represented New Zealand in one or more of the above teams in black.


Click on the Ticket Access image above to find some helpful frequently asked questions and more information about the experience. If you’ve read the FAQs and have another question we haven’t covered, get in touch with Charlotte at the RPA – charlotte.kight@nzrpa.co.nz or 0211251742
More questions? Or have a special request?