AB Experience

What is the All Blacks Experience?

AB Experience

The All Blacks Experience (ABEx) is a new-to-the-world tourism experience showcasing the All Blacks' story to the world. Based at SkyCity in Auckland, the guided experience will take visitors on a journey through the making, shaping and being of the All Blacks, Black Ferns and other teams in black.

A joint venture between New Zealand Rugby and Ngāi Tahu Tourism, it fuses rugby and tourism to deliver an incredible experience. ABEx have worked closely with a Players’ Advisory Group of Ian Jones, Ian Kirkpatrick, Sarah Hirini, Richie McCaw and Tana Umaga alongside the NZRPA, to ensure that the experience delivers on the authenticity of the story, honours the legacy of the past and delivers an exciting, compelling story of the teams in black to our visitors.

Complimentary ABEx tickets are available for former and current black jersey players. ABEx would like to welcome all current and former players for our teams in black (All Blacks, Black Ferns, All Black Sevens, Black Fern Sevens and Māori All Blacks) to experience the All Blacks Experience as their guest.

In addition, they would also like to welcome those players to bring up to five whānau and friends each year to share in the experience.

For past or present players of the black jersey: to redeem your All Black Experience complimentary tickets, simply go to the website below and fill out the online form.

Go to

Fill out the form online.

The All Black Experience team will then contact you to confirm the time and date for which you have requested tickets and give you any further information.

As a black jersey player, past or present, you are able to get tickets for yourself and five guests each year.