AB Experience

What is the All Blacks Experience?

AB Experience

The All Blacks Experience (ABEx) is a tourism experience showcasing the All Blacks' story to the world. Based at SkyCity in Auckland, the guided experience will take visitors on a journey through the making, shaping and being of the All Blacks, Black Ferns and Teams in Black.

A joint venture between New Zealand Rugby and Ngāi Tahu Tourism, fuses rugby and tourism together to deliver an incredible experience.

ABEx worked closely with a Players’ Advisory Group of Ian Jones, Ian Kirkpatrick, Sarah Hirini, Richie McCaw and Tana Umaga alongside the NZRPA, to ensure that the experience delivers on the authenticity of the story, honours the legacy of the past and delivers an exciting, compelling story of the Teams in Black to visitors.

Complimentary ABEx tickets are available for former and current black jersey players. In addition, ABEx would like to welcome those players to bring up to five whānau and friends each year to share in the experience.

For past or present players of the black jersey to redeem your ABEx complimentary tickets, simply click on the below website link and fill out the online form.

Go to

The ABEx team will then be in contact with you.