The All Blacks Experience is a fully guided, state-of-the-art, interactive showcase of the All Blacks and all our national teams in black. From kick off to the final whistle, you will be entertained, enthralled and educated with the story of New Zealand’s deep passion for our national sport. Be part of the team and feel what it is like to represent your country, wear the black jersey and participate in our national game and have hands on experiences where you pitch yourself against a virtual All Black team.

Follow the journey a player makes from club rugby to joining the legendary All Blacks. Experience first-hand the excitement and emotion of game day. Discover the stories behind some of world rugby’s most famous players, moments and matches.

Highlights of the experience include facing the full force of a six-metre high All Blacks haka and spending time in our hands-on interactive zone where manuhiri have the chance to try their kicking, catching, line out and accuracy skills against a virtual All Black side.

All Blacks Experience Player Advisory Group member and former All Blacks captain Richie McCaw said “The good thing about the All Blacks Experience is that it allowed us to have input, so that the experience lines up to represent what wearing the black jersey stands for.

“It had to be done with a look and feel that was authentic and in such a way that Kiwis and former black jersey wearers would be proud. It also had to cater for visitors from overseas, who might not know much about rugby. They will equally get to understand who the All Blacks are, why they are an important part of New Zealand and what wearing a black jersey stands for. I think the All Blacks Experience has done a great job of reflecting that.”

Through the use of innovation and technology, the experience provides a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in New Zealand and the only All Blacks attraction in the world. This is an experience that you don’t want to miss!

Fellow Advisory Group member, current Black Ferns Seven captain Sarah Hirini has been equally impressed with the All Blacks Experience.

“Being a part of showcasing the black jersey legacy to the world has been very a special and unique experience. I sincerely hope the public love it as much as I have loved being a part of the Players Advisory Group.

The All Black Experience encompasses and brings to life the emotions and pride that representing New Zealand brings. I want to acknowledge all of those who have worn the black jersey before us, who created the legacy that we all get to be a part of. Now, the world is able to share that as the black jersey comes to life through this amazing experience.”

The guided experience takes 45 minutes but it recommended you allow 60-90 minutes to make the most of the post-match entertainment and feel the pride, feel the fear and feel the anticipation.

The All Blacks Experience is located at 88 Federal Street, within the SkyCity entertainment precinct.

If you’re a visitor wanting to explore more of the city, or you are finding your way here for the All Blacks Experience, SkyCity is just a short walk from Queen Street and the Britomart Transport Centre and the Auckland Ferry Terminal are both just a few minutes’ walk away.


The good thing about the All Blacks Experience is that it allowed us to have input, so that the experience lines up to represent what wearing the black jersey stands for - Richie McCaw former All Black captain