Ashley Smith

The Ideas Company

We specialise in developing and implementing player development strategies which will enhance your rugby career. These are personalised to best suit your individual circumstances. We have been responsible for setting up innovative contract opportunities so players can successfully transition from school and provincial rugby to full time professional rugby whilst still planning for your future. We assist a wide range of players - school leavers needing practical support to secure meaningful rugby & work opportunities right through to All Blacks. We have a good working relationship with all rugby unions and we understand what they look for in terms of their player recruitment. Players we work with enjoy additional support from scholarships and/or sponsorship opportunities we source for them. I am a family oriented person, a graduate of Lincoln University, have played and coached rugby overseas and have worked in sports marketing and advertising for over 25 years. You will find us open and transparent, easy to talk to and I welcome the opportunity to discuss your rugby future.


Postal Address:

06 753 7355

0274 300461

Ashley Smith