Dane Coles is a former professional rugby player who represented Wellington, Hurricanes, the All Blacks and in his final year of professional rugby played for the Kubota Spears across a 17-year period from 2007 to 2024.
Following his playing career, Dane transitioned into leadership off the field and now leads the Representation Team at the Rugby Players Association, overseeing the full spectrum of matters shaping the professional rugby ecosystem. His remit spans contracting, competitions, commercial frameworks, high-performance environments, partnership agreement compliance, player investment access, individual player advocacy, and the management of misconduct cases.
Drawing on his experience as a player and captain, Dane brings a practical understanding of the demands, pressures and opportunities of professional rugby. His collaborative, people-first approach centres on building trusted relationships, protecting players’ interests and strengthening their working environments. He is committed to advancing player welfare and helping shape a sustainable future for rugby in New Zealand.
Dane lives in Kapiti, with his wife, and three children.
Email: dane[dot]coles[at]nzrpa[dot]co[dot]nz
Mobile: +64 274 651 212
